At OpenScholar, we’ve been using Microsoft CoPilot and Perplexity AI to draft web copy for some of our clients. We’re also exploring some potential in-app tools. Here are some examples of the types of prompts we’ve used:

• Write a brief description of the top 3 research areas for Such-and-Such Lab at XYZ University.
• Write a biography for (Name of Researcher) at XYZ University.
• Write a web site About page describing the work of (Name of Faculty).
• Write a detailed description of (area of research) being conducted at Such-and-Such Lab at XYZ University.

The following is the prompt I entered into Microsoft CoPilot that generated the rest of this newsletter article:

Write a newsletter article about how people can use AI to generate web copy for their website, with an emphasis on how researchers can use it. Include different AI tools that are good to use.

(I find it funny that it didn’t mention itself as a good AI tool to use.)

In the ever-evolving digital landscape, maintaining a compelling online presence is essential. Artificial Intelligence (AI) has revolutionized web copy generation, offering tools that can produce high-quality content quickly and efficiently. This is particularly beneficial for researchers who need to communicate their findings and insights effectively. In this article, we'll explore how researchers can utilize AI to generate web copy and highlight some of the best tools available for this purpose.

The Power of AI in Web Copy Generation

AI-powered tools have the ability to analyze vast amounts of data, understand context, and create coherent and engaging content. For researchers, this means less time spent on writing and more time dedicated to their core activities. AI can ensure consistency in tone and style, produce SEO-friendly content, and generate drafts that can be easily refined.

Benefits for Researchers

1. Efficiency: AI tools can quickly draft content, saving researchers valuable time.
2. Consistency: AI-generated content maintains a unified voice and style, enhancing professionalism.
3. SEO Optimization: Many AI tools are designed to create SEO-friendly content, improving visibility online.

Recommended AI Tools for Web Copy

ChatGPT by OpenAI

• Overview: A versatile language model that generates human-like text.
• Features: Can create articles, blog posts, social media updates, and more. Customizable tone and complexity.
• Benefits: Suitable for a wide range of content needs, from technical articles to general web copy.

Copysmith

• Overview: AI designed specifically for marketers and content creators.
• Features: Offers templates for various content types, including blog posts and product descriptions.
• Benefits: Data-driven insights help create targeted content that resonates with audiences.

Writesonic

• Overview: An AI-powered writing assistant that generates high-quality content quickly.
• Features: Provides options for landing pages, blog posts, ads, and more.
• Benefits: User-friendly interface, ideal for researchers without extensive technical knowledge.

Jasper (formerly Jarvis)

• Overview: Known for generating long-form content.
• Features: Content improvement, SEO optimization, and integration with various writing tools.
• Benefits: Produces comprehensive articles and reports that are informative and engaging.

Best Practices for Using AI

1. Review and Edit: Always review AI-generated content to ensure accuracy and relevance.
2. Customize: Adjust the text to reflect your unique voice and style.
3. Incorporate Keywords: Use relevant keywords to improve SEO.
4. Stay Ethical: Ensure content adheres to ethical guidelines and accurately represents your research.

Conclusion

AI tools offer researchers a powerful resource for generating high-quality web copy, enhancing their online presence, and reaching a broader audience. By leveraging tools like ChatGPT, Copysmith, Writesonic, and Jasper, researchers can streamline their content creation process and focus on their primary work—advancing knowledge and innovation. Embrace AI, and let it assist you in crafting compelling and impactful web content.