CASE STUDY: UVA
At the University of Virginia’s College and Graduate School of Arts and Sciences, the Digital Communications team implements a central digital strategy for the College, and oversees its network of websites, email outreach, mobile and social media presences, and the daily management of the College's main website.
Digital Communications and the Dean's Office wanted to upgrade several generations of outdated faculty websites to:
- Have a consistent look and feel to enhance the UVA brand
- Be mobile-responsive to look great on phones
- Showcase current faculty research to attract students, grant funding and press
The Director of Digital Communications surveyed faculty about their website needs and learned that they wanted a customizable online presence without requiring too much time, effort or expense. He quickly learned where faculty had websites, what technology they used, who maintained content and what their goals were.